Monday, February 29, 2016

Alka-selzer, Amigos!

Don't know if people still use it.  Haven't seen it in ages.  But Alka-Selzer is iconic antacid shit.   Aspirin included. Ideal, in its day, for the hangover, or common cold, or heartburn.  Alka-Seltzer was more.  It was the symbol of the underworld.   


The ideal person drops two communion wafer size tablets into a glass of water, holy virgin H2O, and he or she is Humphrey Bogart.  It was a stylish antacid.  It's the very symbol of power.  The depth charge sinks down in the highball glass, bubbles fizz upward, and it's all sucked down by the most powerful being of all, a person.  Even the lowest of ass-wipes hold terrific importance compared to ants and mold spores.  We are a valued life form, even when we work at a fast food restaurant and wear stupid clothing. It's the process of fizzing upward and being consumed by a greater power that makes Alka-Selzer a metaphor to everything that matters.

I hope it still exists.

1 comment:

Visit Vila Fames said...

Incredible post. This is a decent blog that I will conclusively return
Tube amp guitar